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Cookie Rally

Motivate your troop to Own Your Magic as you prepare for the 2024 Cookie Program!

The Girl Scout Cookie Program® is so much more than selling cookies. Through the experience, girls build the 5 Essential Business Skills that will last a lifetime:

Cookie Rallies provide girls with opportunities to think about these skills and how to put them into action as a team.

This year, we are providing resources for Cookie Rallies at the troop level.

Check out the full Rally Guide from Little Brownie Bakers for cookie-themed activities and resources to excite your troop.

Whether you plan your rally as one event or spread the fun throughout the cookie season, here are some highlights to cover to prepare your Girl Scouts for cookie success!

Cookie Knowledge
  • Meet the Cookies – Teach girls about the product they are selling and learn what makes Girl Scout Cookies so delicious!
  • Price Increase - All varieties of Girl Scout Cookies will be $6 per package for 2024!
Meet the Mascot
  • Get ready to have a’lotl fun this season with our axolotl mascot, Lucy! Check out axolotl crafts, fun facts, and more in the Rally Guide!
Goal Setting
  • 2024 GSNEO Rewards Lineup - Excite your troop by revealing all the rewards they can earn!
  • 2024 Theme Patch and Charm Collection – Check out the new theme patch and how you can collect each charm by participating in the Cookie Program.
  • Goal Flowers – Create beautiful flowers out of tissue paper and write package, troop, donation, or personal goals on the leaves. String them together to turn them into a banner, bouquet, necklace, or flower crown!
  • Safety Tips – Review the list of safety tips with the girls and their caretakers to keep everyone safe this cookie season.
Digital Cookie Platform
  • Digital Cookie – Learn about Digital Cookie and how girls can set up and take their cookie business into the virtual world!
  • Digital Marketing Calendar – Use this tool to help Girl Scouts plan their digital marketing strategies to become social superstars!
  • Cookie Menu Lanyards – This is a great way to help girls in remembering the new price of cookies this year at $6 per package! On-the-go Girl Scouts will love these handy Girl Scout Cookie™ menus. Personalize them by including marketing messages, cookie prices and Digital Cookie® QR codes.
  • Door–to–Door Marketing – These are great for neighborhood sales! Remember to review the safety tips before you start selling.
Girl Scout Entrepreneurship Badges & Pins
  • Badges & Pins - When you sell Girl Scout Cookies, you practice-goal setting, decision making, money management, people skills, and business ethics—as you learn to think like an entrepreneur. You can earn badges and pins each year you run your own Girl Scout Cookie business. Then explore your own business idea by earning an Entrepreneur badge.

Looking to host a Cookie Rally for your troop?

The best part of a Rally is tasting the cookies! Troops can now purchase a sampler pack to serve at a troop meeting so girls can taste the varieties and learn their product. A sampler pack will include all 9 varieties.

Firm orders for sampler packs are due by November 3; cookies will be available at a regional office after December 4 so plan your event for mid-December or early January.

Rally Charms are also available to purchase and will be available with the sampler pack pickup. All orders must be placed by November 3.

*Note: Some Service Units may elect to host a Service Unit Rally. If your Service Unit is planning a Rally, check with the organizer to see if they are ordering sampler packs & Rally Charms for all attendees or if each troop is required to purchase their own.

>>Order charms and sampler pack

Additional resources for Cookie Rallies, Girl Scout Cookies, and more can be found at Little Brownie Bakers.